Sometimes it would be easier to believe that the whole global warming issue is a great big worldwide conspiracy by corporations and governments to fleece the trusting public out of their hard earned cash whilst they make themselves look like our salvation.
Unsurprising reaction given the hypocrisy that surrounds many of those claiming to be at the forfront of the great global warming debate. The mantra seems to be – don’t do as I do, do as I say.
There is no industry that escapes this cynical approach, not even ours! In this industry alone I have watched companies and industry organizations use the green issue to generate positive PR with little or no substance or positive action to back it up.
Of course anything that serves to stem the relentless and obscene consumerism and waste we generate as a species and the social injustice that is its result has to be a good thing, whatever the driver might be.
Getting the balance right between individual efforts and big business responsibilities is a complex issue and one not easily solved. In the entertainment industry alone the green issue has generated a quagmire of politics and arguments with individuals and organizations seemingly wanting to own their very own chunk of the green movement. Even here it can be about who you know not always what you know. If your face fits then its fine, if it doesn’t you’re not welcome.
The more it’s percieved to be a PR tool or a corporate status symbol, the more we find organizations and individuals scrabbling to be at the top of the pile. I’m surprised, when as a journalist I ask questions, how wary individuals are about talking about specific issues or ground level action their companies are taking when it comes to combating big manufacturing and recycling issues.
There’s much rhetoric being bandied about and not much action. Big gestures with little substance underneath. Many seem to capitalize on a lack of critical reasoning and thinking from those they preach to.
Take the Live Earth concerts for instance – I know for a fact that backstage there were no facilities for recycling waste – plastic bottles were used in abundance and litter was treated very much in the way it always is. Suppliers were not asked to, and thus made little effort to, improve their usual supply systems and as much plastic tape and consumables were used as on any other gig – alternatives were not sought or used. Please feel free to correct me if I am wrong!
Many organizations claiming to be at the forefront of sustainability still haven’t even addressed the basics of recycling their own organizations waste – why because it requires an individual to take on that responsibility and as yet that drive and money is simply not there.
Take set construction and design. Sets can cost hundreds of thousands of pounds to manufacture, often expensive changes are made throughout the build process and much waste is generated. Worse still what happens to those sets once they’re finished with? It goes into storage or gets tipped – both of which have their own pollution issues.
Thankfully there are companies such as Scenery Salvage around which will take your set away and recycle or reuse as many of the materials as possible, However there are still plenty in this industry not using these services.
Essentially it is at the design stage the trouble begins and it seems to escalate from there. Lets face it once a set is designed and built we can only react. Designers rarely think about the materials they use, how they can be recycled or reused at the end of life and where. How much is being taught on design courses today? I would be interested to know.
There has to be a way to achieve better efficiency without compromising the creative process but as yet we are seeing little evidence that this being addressed head on. Inappropriate materials are still being specified by designers only to be replaced at a later date when its discovered that – as the designer was no doubt told by the construction co – they would not stand the test of time or be fit for purpose. Hundreds if not thousands of pounds are wasted in this process, never mind natural resources and time. If I was so inclined I could name numerous West End shows where it continues to go on today.
Designers need to be able to take advice from their set builders and set building need to know where they can source alternative sustainable materials. Directors and producers need to ask their designers to give more responsible consideration when it comes to specifying materials.
If we all had to look at the supply chain from the growing to the chopping down of the trees to the manufacturing of the steel frames of our theatre and event sets perhaps we would think and act a little more responsibly. We still seem to think there’s an endless resource out there to do with what we please.
It’s hard to equate that the very people who machine and mill some of the wood we use in theatres still live in inadequate housing in the third world countries. We still merrily strip contries of their natural resources in order to build stage sets and think little of it. Materials that would better serve locals as building materials for a shelter instead find themselves on yet another huge west end musical. If it flops will be scrapped. In this producers should shoulder much more responsibility.
In a way lighting, sound and AV are some of the most sustainable elements of the process. Often kit is hired, it will have been used before on other shows and it will be used again once the show is finished with. It is not as quickly bought or manufactured for individual shows and even if it is it can often be disassembled and reused.
Yes we need to look at the sort of kit we use, its power consumption and look to use the lowest consuming product we can without compromising the creative vision. It simply takes a little more thought and a little less ego. We also need to look at delivery, where we hire it from. Hire companies would do well to serve a specific radius and perhaps sub hire where possible from other companies nearer to its client.
Of course it’s not all doom and gloom, there are those who are working extremely hard to achieve this but as the recession starts to bite, instead of saying that its tough enough to keep our businesses alive maybe a little eco-housekeeping could be just what the business doctor orders.
So how do we get those teaching the art to relay the importance of energy and resource efficiency to our upcoming directors, designers and artists. How do we encourage our industry associations to be more transparent in what they are doing and less clunky and slow in their delivery of information. How do we ensure that people who can really make a difference but may well be asking difficult questions are not frozen out by those using the green machine to feather their own nests?
From the bottom up, not from the top down as many critisized would like to see. Don’t get trampled on in the mad rush to be seen to be green. they can all talk the talk but there really is not alot of walking the walk.
I realize that costs, introducing new systems and developing new business processes does not happen over night but it is the simple things that need doing first, clean up your own backyards before you start telling others to clean theirs. Much of it is boring, not very glamorous and lacks PR impact. However in the long run it is likely to make businesses more streamlined, more efficient and less wasteful – surely the desired result for all. Less shouting more quiet, effective action please.
Tags: eco theatre, environmentalism, global warming, Green Theatre, greenwash, live earth, Scenery salvage, set design, social responsibilty, sustainabilty, Theatre, theatre lighting